It’s Halloween. Normally staid women dress provocatively and kids raised on watered-down juice eat twice their weight in candy. Which is why every year we briefly stray from our mission of providing you with affordable, handcrafted wines and offer you something new, odd, strange, and worthy of bringing to a Halloween party. We call it our “spooky spirit” – an eerie convergence of marketing savvy and the spirit world.
The race for Spooky Spirit 2009 was over before it began. Dan Aykroyd of Ghostbusters fame has just released a vodka quadruple-distilled then triple-filtered over herkimer diamonds and packaged in a handblown glass replica of a HUMAN SKULL. Inspired by the legend of the crystal skulls, alleged ancient Mayan artifacts that give the possessor supernatural powers, this year’s selection may give you everlasting life and the ability to see into the future. Last year’s Spooky Spirit merely came in a bottle that glowed green when you poured it. And if the packaging and provenance didn’t seal the deal, this marketing video, which refers to Crystal Head as “the most challenging of the legal recreational consumables” did.
We’ll be pouring tastes of Crystal Head vodka straight and in cocktails in the Manhattan store on Friday, October 30 from 5-8pm and in the Brooklyn store on Saturday, October 31 from 5-8pm. Join us!